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食品经销商如何实现ka卖场赢利(How food distributors gain profit from Ka stores)
食品经销商如何实现ka卖场赢利(How food distributors gain profit from Ka stores)
1, the situation in the food industry dealers, KA stores is a step down the ridge!
As a very important channel for the food industry, KA sales of a large and growing share of the food dealer sales in some places even accounted for most of the country dealers, this phenomenon in the eastern coastal and inland city one or two city is more obvious. But the store and cooperation, facing so many problems, various cost is the most important innumerable, so dealers friends really headache. Many dealers are doing, do not store stores die die situation, is a bit like the original price war before the promotion of household appliances industry situation is more peibenzhuanyaohe!
2 dealer status with distributors
Through the investigation of many food distributors, I find that there are basically three types of distributors at present. It is a type of product half-dead. In the field of SKU itself is not much, a lot of you are in a slow-moving state, a little attention will be the store shelves, cleared; second is the product sold, dealers lose money. Although the best-selling products, dealers are basically no profit, even selling more thanks to the more, but under the manufacturers sales pressure, dealers friends are often knocked their front teeth to swallow, swallow have teeth! Because after all, these stores can amount, and if you can complete the task of manufacturers at the end of the year, after all, still can get the rebate, so also can supplement the current deficit; third, some items are slow, dealers can profit. Because although a small part of the products are not sold very well in the stores, most of them are still good. This allows some dealers to get good profits in KA, and also set up strategic alliances with KA stores.
3 how do profitable dealers achieve profitability?
Through the above analysis, we can draw a conclusion that not all businesses doing business with KA stores are losing money, and
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