StrategicPlanningandthePlanningProcess(PPT39)英文.ppt

Strategic Planning and the Planning Process Planning in the Academy Strategy and Planning – History and Definitions Of military origin, applied to a business setting. In Chinese – “Heiho” “Method of the solider” Resources, goals, capabilities, dominance Strategy in the business setting has matured and grown from these beginnings James Bryan Quinn A strategy is a pattern or plan that integrates an organization’s major goals, polices, and action sequences into a cohesive whole. A well-formulated strategy helps to marshal and allocate an organization’s resources into a unique and viable posture based on its relative internal competences and shortcomings, anticipated changes in the environment and contingent moves by intelligent opponents. Henry Mintzberg “A pattern in a stream of decisions” “Position, perspective, pattern, plan” Intended (The play book) Deliberate (Following the play book) Emergent (Fumble!) Unrealized (Punt on 4th down) Realized (The outcome of the game) Two more definitions Porter: Decisions that lead to a unique position What you do and don’t do A fit between firm actions and the environment. Robert A “picture” of the products, customers, industry segments and geography you will compete in. A future vision of the firm. Strategy and Planning - the educational context Blau, Boyer, Astin, Bloom, Birnbaum Clark Kerr – Berkeley and the California System “The status quo is the only solution that cannot be vetoed.” When `the borders of the campus are the boundaries of our state, the lines dividing what is internal from what is external become quite blurred; taking the campus to the state brings the state to the campus. (1960) Richard Cyert – Carnegie Mellon Cohen and March’s “Garbage Can Model” William Massey – Stanford Convenience institutions, mass providers and “Brand Name” Universities Strategy in Academia Association and Affiliations ACE AAU CIC NASULGIC ASHE AAHE Society of College and University Planners Foundation Initiatives Ford Foun