温迪教育市场营销英语课件2.ppt

Marketing management Chapter 10 Product strategy Chapter objectives What are the characteristics of products? How can a company build and manage its product mix and product lines? How can a company make better brand decision? How can packaging and labeling be used as marketing tools? What marketing strategies are appropriate at each stage of product life cycle? What marketing strategies are appropriate at each stage of market’s evolution? What challenges does a company face in developing new products? What are the main stages in developing new products, and how can they be managed better? Au