英文 管理 小论文 How to build a Strong Brand.docVIP

How to Build a Strong Brand 棗Learning from Coca-cola’s case Abstract: In product strategy, branding plays an important role. Developing a branded product requires considerable long-term investment, for example, advertising, promotion, packaging and so on. This paper is mainly about how to build a strong brand. Key words: Brand; Brand Management; Coca-Cola’s case More and more firms and organizations have come to the realization that one of their most valuable assets is the brand names associated with their products or services. Well-known brands command a price pre