其他类型组织战略管理.pptVIP

? Prentice Hall, 2002 8 - * ? Prentice Hall, 2002 8 - * Strategic Management in Action 8 Strategic Management in Other Organization Types Learning Objectives 1. Differentiate between a small business and an entrepreneurial venture. 2. Explain why small businesses and entrepreneurial ventures are important. 3. Describe how the strategic management process is used in small businesses and entrepreneurial ventures. 4. Discuss the special strategic issues facing small businesses and entrepreneurial ventures. (continued on next slide) Learning Objectives 5. Define not-for-profit organization and public-sector organization. 6. Describe the various types of not-for-profit organizations. 7. Describe how the strategic management process is used in not-for-profit and public-sector organizations. 8. Discuss the special strategic issues facing not-for-profit and public-sector organizations. 9. Describe the unique strategies developed by not-for-profit organizations. SMALL BUSINESSES ANDENTREPRENEURIAL VENTURES Table 8-1 Characteristics of Small Business versus Entrepreneurial Venture Small Business Entrepreneurial Venture ? ? ? ? ? ? ? ? Independently owned, operated, and financed Fewer than 100 employees Doesn’t emphasize new or innovative practices Little impact on industry Innovative strategic practices Strategic goals are profitability and growth Seeks out new opportunities Willingness to take risks Why Are These Types ofOrganizations Important? Where the New Jobs Are Figure 8-1 Number of Jobs Created* 6.0 5.0 4.0 3.0 2.0 1.0 Organization Size 1–4 5–19 20–99 100–499 employees employees employees employees 5,810 2,274 1,417 2,326 *In thousands from 1992–1996. The Strategic Management Process inSmall Businesses Entrepreneurial Ventures Strategic Management Process ? ? ? ? ? Value of strategic planning The overall approach to the strategic planning process External and internal environmental analysis Str