牛津译林版高中英语必修四Unit 1《Advertising》(Project)教案.docVIP

M4U1 Part6 Project Developing an ad campaign 【设计思想】 本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。 【教学目标】 1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project. 2. To consider three things a) the garget audience of the ad campaign. b) the message they want to send c) how they plan on reading their target audience To know how to cooperate and do the project together. 【重点难点】 Help the students know how to develop an ad campaign. 【教学环节】 Step 1: Lead-in 1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member. 2. Ask Ss to report their result a) Para one: the definition of an ad campaign b) Para two: the target audience and how to determine the target audience. c) Para three: what the ad campaign says d) Para four: how to reach the target audience Step 2 : Reading 1. Structure of this passage a) introduction of subject b) supporting details c) conclusion 2. More questions to understand this passage 1) What do you know about an ad campaign? 2) What must you keep in mind when you start a successful advertising campaign? 3) Why do you need to research your audience? 4) What is important when you are planning an ad campaign? 5) What should your advertising campaign be based on? 3. Use the same way to read the other article. Following questions will help you to understand it better. 1)Why is anti-smoking chosen as the subject of the ad campaign? 2)What is the main aim of the anti-smoking campaign? 3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus: Step 4:Developing an ad campaign Planning Preparing Producing Presenting Step 5:Homework 语言点（供参考，可根据学生情况进行删减） 1. build—built---built ① 建立，创立： build a nation 建立一个国家 built a successful business out of their corner grocery store. 从他们街道拐角的杂货店创办了一家成功的公司 ②监督：命令、资助或监督…的建设： The administration buil