牛津译林版高中英语必修四Unit 1《Advertising》(Welcome and reading)教案.docVIP

Unit 1 Advertising Period 1 Welcome to the unit and reading 一．【设计思想】 本堂课是以听、说、读为主的阅读课。阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力，从文章中获取和处理主要信息的能力，理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。同时，学生可以在第一课时学习的基础上学习广告的基本知识。 二．【教学目标】 1. 知识与技能rasp the main ideas in the article. (3) Do some practice to improve their reading abilities of expository writing. 2. 过程与方法Train the students’ reading ability. Using the approaches of listening, skimming, scanning and discussion. While reading, pay attention to the reading strategy. Discussion in pairs or in groups. 3. 情感、态度与价值观Be able to make a good choice on ads’ products 三．【教学重难点】 1. Make sure students can understand CAS PSAS 2.To get involved in the discussion and practice spoken English 四．【教学环节】 【课堂导入】 Step1: Look at these advertisements. Who are they aimed at? Step2: Free talk What’s advertising? a form of communication to persuade potential customers to purchase or to buy a product or service. How many types of advertising do you know? Media, covert advertising, television commercials, infomercials (电视导购节目), celebrity advertising, newer media and advertising approaches. 【预习检查】 Observe the four pictures on Page1. Try to divide them into two parts. (Ads for social problems and ads for sales.) 【课堂教与学】 Step3: Fast Reading for general ideas Skim and scan the text to answer the questions on page2. Answers: 1. To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. Listen to the tape about the text and finish Part C1 on page 4. Step 4: Detailed reading for important information Read the following sentences and decide whether they are true (T) or false (F) according to the article. ① Advertisements are found in many places. ② PSAs are only found in newspapers. ③ All advertisements tell the complete truth. ④ PSAs and commercials ads use some