中青旅核心竞争力研究.docVIP

摘 要?? 随着我国旅游产业的开放，旅游企业面临的竞争将更加激烈。在未来激烈的市场竞争中，如何创造并维持自身的竞争优势就成为我国旅游企业需要解决的一个重要问题。核心竞争力理论是伴随知识经济的发展而产生的一个新概念，是传统意义上企业竞争概念的深层次发展。核心竞争力能够帮助企业创造企业独有的、可以实现赢利的可持续竞争优势。 旅游企业是服务型企业的典型代表，随着WTO服务贸易保护条款的全面解禁，中国旅游企业面临的竞争将更加激烈，在未来激烈的国际竞争中，如何创造并维持自身的竞争优势就成为亟待解决的一个重要问题。由于产品的特殊性，使得旅游企业在核心竞争力的构成与影响因素方面表现出了明显的特质性。而核心竞争力理论是在对制造业的研究基础上发展起来的，对于服务型企业，尤其是旅游企业核心竞争力问题并没有给出明确的解释。 本文以中青旅控股股份有限公司为研究对象，对中青旅企业核心竞争力的SWOT进行了分析，并在此基础上，提出了提高中青旅企业核心竞争力的具体途径。 关键词：中青旅控股股份有限公司；核心竞争力；旅游企业 Research on the Core Competence for China CYTS Tours Holding Co., Ltd.Abstract Along with the open of tourism industry, the competition that the tour enterprise is faced with will be intense. In the coming intense market competition, how to create and keep the competitive advantage becomes an important problem that tourism enterprises need to solve. The core competence theory is a new concept with the development of knowledge economy and the deep hierarchy development of traditional meaning of enterprise competition. The core competence can help the enterprise create the particular, profitable and sustainable advantage. Tourism enterprises, typical service enterprises, will face fierce competition when service trade protections of WTO lift a ban. How to create and how to keep competitive advantages become the key problems which need to solve as soon as possible products, in the futures heated international competition. Because of particularity of the core competitiveness of tourism enterprises show different characteristics on component and influence factors, however, the core competitiveness theory can not perfect explain the core competitiveness of service-type enterprises, especially tourism enterprises, since established and developed based on study of manufacturing industry. The paper regards China CYTS Tours Holding Co., Ltd. as the research subjects, Analyze SWOT of core competence of China CYTS Tours enterprise, and then put forward material approaches of improving China CYTS Tours enterprise. Key words: China