竞争的策略概论（ppt44）.pptVIP

Resource-based Model of Above Average Returns Resource-based Model Resources Capability Competitive Advantage An Attractive Industry Strategy Form/Impl Superior Returns Superior returns: earning of above-average returns * Strategic Intent Mission Strategic Intent 策略性企圖 Winning competitive battles through deciding how to leverage internal resources, capabilities, and core competencies Strategic Mission 策略性宗旨 An application of strategic intent in terms of products to be offered and markets to be served 奇異公司企圖成為市場的領者 選擇繼續經營與欲退出的市場 * Groups who are affected by a firm’s performance and who have claims on its wealth The firm must maintain performance at an adequate level in order to retain the participation of key stakeholders The Firm and Its Stakeholders Stakeholders 利益關係人 * Capital Market Stakeholders 資本市場利益關係人 The Firm and Its Stakeholders Shareholders Major suppliers of capital Banks Private lenders Venture capitalists Stakeholders * Capital Market Stakeholders Product Market Stakeholders 產品市場利益關係人 The Firm and Its Stakeholders Primary customers Suppliers Host communities Unions Stakeholders * Capital Market Stakeholders Product Market Stakeholders Organizational Stakeholders 組織利益關係人 The Firm and Its Stakeholders Employees Managers Nonmanagers Stakeholders * ?2003 Southwestern Publishing Company * Strategic Management and Strategic Competitiveness Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 1 ?2003 Southwestern Publishing Company * Strategy Implementation Chapter 13 Strategic Entrepreneurship Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy Formulation Strategic Competitiveness Above-Average Returns Strategic Intent Strategic Mission Chapter 2 The External Environment Chapter 3 The Internal Environment The Strategic Management Process Feedback Strategic Inputs Strategic Actions Strategic Outcomes Chapter 6 Corporate- Level Strategy Chapter 9 Cooperative Strategy Chapter 5 Co