销售的规划过程（英文）.pptVIP

Notes * Notes * _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ * * * * * * * * The Marketing Planning Process * Key Issues to Be Covered By the Marketing Plan* A Summary of the present position in the market A forecast of where things are going with the current strategy Our objectives in this market (SMART) Our market strategy – reflecting the strategic pathway The predicted competitive re-action to the strategy Our proposed marketing programmes (marketing mix) Specific tactics/action plans (plan-do) The financial forecasts/budgets * Piercy, N. (2000), Market Led Strategic Change,