公司策略与发展(ppt38)(英文).pptVIP

Corporate Strategy and Development Lecture 8 07/17/2001 * Main Issues In general, corporate strategy becomes relevant and/or salient in a multibusiness company. Illustration of single business vs. multiple businesses, i.e. business value chain and portfolio planning Corporate strategies Vertical integration vs. outsourcing/vertical cooperation Diversification Internal venturing Acquisition Joint venture Strategic alliances Restructuring and Turn around * Concentration on a Single Business Advantages Operational focus on a single familiar industry or market. Current resources and capabilities