毕业论文--传统企业实施电子商务与防范.docVIP

传统企业实施电子商务与防范 摘 要： 随着我国经济由计划经济向市场经济的转轨和知识经济时代的到来，以经济全球化、网络化、知识管理为主要特征的新经济已不可逆转，电子商务化已成为企业发展的必由之路。进入21世纪的企业，要么开展电子商务，要么无商可务。只有传统企业进入电子商务中来，电子商务才真正有意义。中国电子商务正在从以往“大而全”的模式转向专业细分的行业商务门户转变，这也正是电子商务从第一代向第三代发展的方向。第一代专注于内容，第二代专注于综合性，而第三代的行业电子商务将传统企业和商务平台紧密结合，充分发挥因特网在信息服务方面的优势，深度介入各个行业，使传统企业电子商务真正进入实用阶段。Abstract: Along with our country economy is turned track and arrival of knowledge-based economy ages toward the market economy by the planned economy, with economy the globalization, network turn, knowledge management for main characteristic of new economy have already cant converse, the electronic commerce turn to have become a business enterprise development necessarily from it road. Get into a business enterprise for 21 century, the Yao open exhibition electronic commerce, the Yao have no company can duty. Only the tradition business enterprise get into electronic commerce, the electronic commerce be just real meaningful. The electronic commerce in China is changing direction from the mode of former big but whole profession subdivide of profession business gate change, this is exactly also the electronic commerce from generation to three direction for develop. The generation is absorbed in a contents, the next generation be absorbed in comprehensive, but three generation profession electronic commerce be close tradition business enterprise and business terrace to combine, full exertive Internets advantage in information service, the depth get involved each profession, make tradition the business enterprise electronic commerce be real to turn into a practical stage. This text pass analysis tradition of electronic commerce, comprehensive general situation electronic commerce development trend of strategy discuss. Key words: Tradition business enterprise; Electronic commerce; Guard against 前 言：许多传统企业在电子商务化过程中存在一些认识上的误区，认为电子商务就是电子交易，即建立一个网站出售自己的产品；有的企业甚至认为只是建一个网页，做企业宣传而已。其实，企业电子商务化所强调的是在计算机网络环境下的商业化应用，它不仅仅是一种单纯的交易，而是把买家、卖家、厂