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BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA AquaLogic Data Services Platform has been built from the ground up for SOA. It provides automation for creating and maintaining enterprise data services which can help customers achieve greater productivity, business optimization and faster time to value. BEA AquaLogic Data Services Platform offers a single location to capture logic that is relevant to data access and data updates. A data services layer provides reusable, simplified access to relevant, real-time heterogeneous data. BEA AquaLogic Data Services Platform is based on a metadata-driven approach with a declarative definition of services. This helps eliminate the need for application developers to build workflows or code Java by hand, resulting in the automation of data service creation and maintenance. Furthermore, the declarative approach helps optimize data access, improving overall system performance. BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * BEA Confidential * Four Strategic Pillars Script: How does BEA’s deliver the industry’s leading SOA infrastructure software platform? What is our strategy to deliver Business Liquidity? What are BEA’s core differentiators? Today every software company on the planet is claiming that they are the leading enterprise SW company, that they are different. What makes BEA special? The answer can be found in these four Strategic Pillars which form the basis of our technology and product vision. Notes: The four strategic differentiators are; Embracing Heterogeneity, Seamless Innovation, Blended Development and Deployment and a Sensible Approach to SOA. The next four sections will cover each of these four strategic pillars in detail. The combination for strategic pilla