2011年全球社会化媒体调查报告（3）.pptx

Access to social media at work | EuropeQ : To what extent do you have access to social network sites at your work? One third of the European social networkers are blocked by their employer to have access to social network sites at work22%■ complete access■ limited access■ no access at allWould like to have access (top2%, 1-5)34%48%15%N Europe = 2787 / F = If member of social network(s) and active working person42%Access to social media at work | Europe in perspectiveWould like to have access (top2%, 1-5)34%N=1590N=62N=56N=35N=104N=78N=66■ complete access■ limited access■ no access at allF = If member of social network(s) and active working personCompany policy60% would like to get help from employer to share relevant content.25% has a written policy about social media usage.13% receives social media training.4 out of 10 like their employer’s attitude towards social media…… and more than a third is open to share information about the company they work for.Employee attitudeMore than a third is open to share information about the company they work for.Q : To what extent do you agree with each of these statements? (top2%, 1-5)EuropeEurope regionsIn my social network environment, I like to make a clear distinction between my professional (e.g. colleagues) and my personal life (e.g. family)I’m open to share information about the company I work for among my contacts on social networks, if that’s beneficial for my companyI like to share information about my job among my contacts on social networks EuropeWestNorthEastSouthN Europe = 2787 / F = If member of social network(s) and active working personSocial Network adoption, usage and other key facts.Connections on social networks: People brands.The role of employees in making companies more human.Mobile internet, location based augmented reality.Always onConsumers are taking up mobile devices, especially in China and India. This implies new ways to reach consumers, through simply more display space, branded applications or