新闻传播与地区形象塑造探析.docVIP

新闻传播与地区形象塑造探析 重庆师范大学涉外商贸学院 汉语言文学（师范） 2010级 陈晓丽 指导教师 田方林 中文摘要：地区形象作为地区经济发展的软实力，不仅能够吸引更多投资、先进技术和高素质人才，也有利于开拓地区的发展空间，提升地区经济和文化的综合实力。新闻传播在地区形象的塑造过程中占据着关键的战略制高点。从传播学的视角来研究新闻传播和地区形象塑造，有着重要的理论和现实意义。本文主要研究了新闻传播与地区形象塑造，首先介绍了地区形象的概念和地区形象塑造的重要性；其次分析了新闻传播对地区形象塑造的意义，探讨目前新闻传播地区形象塑造的发展现状，从中发现目前新闻传播在地区形象塑造中存在的问题和原因；在此基础上，提出新闻传播对地区形象的塑造策略，包括符合地区发展战略、加强地区形象认同、传播区域信息标志。 关键词：新闻传播 地区形象塑造 重要性 现状 策略 Abstract: Regional image, as the soft power of the economic development of the district, can not only attract more investment, advanced technology and high-quality talents, but also expand the regional development space as well as enhance the comprehensive strength of the regional economy and culture. News communication plays the key strategic role in the process of establishing regional image. Studying the news communication and establishment of regionmal image from the perspective of communication has important theoretical and practical significance. This paper mainly studies the news communication and the establishment of regional image. Firstly this paper introduces the concept of regional image and the importance of region image establishment. Secondly the significance of news communication in regional image establishment is analyzed, and the present situation of news communication on region image establishment is discussed, so as to find the current problems of news communication existing in the establishment of regional image as well as the reasons. On this basis, the region image strategies concerned with news communication are put forward, including according with the regional development strategy, strengthening regional image identification, and spreading regional information signs. Keywords: news communication; regional image establishment; importance; present situation; strategy 在互联网技术的推动下，社会经济的发展持续升温，网络拉近了人们的距离，在一定程度上消除了信息的不对称，这就使得地区之间的交流于合作日趋频繁。在市场经济的体制下，地区间经济发展的相互依存度越来越高，竞争也越来越大。为了在激烈的竞争中占有一定的优势，地区形象塑造就显得尤为重要。地区形象是地区发展中重要的软实力，不仅能够吸引更多投资、先进技术和高素质人才，也有利于开拓地区的发展空间，提升地区经济和文