design yours装饰公司商业计划书word格式论文.docx

员的行业背景与管理经验。公司运营的部分绩效指标说明项目具有较好的经济效益与社会效益。DY公司的财务预测前景较好，净利润率为18.14%，前五年净现值为税前686.79万元，税后220.99万元，内部收益率税前为55.65%，税后为25.85%。财务指标说明，本项目投资回报较高，投资回收期适中，投资财务风险可控。本商业计划的创新之处正如公司名字所揭示的那样，Design Yours (设计你自己的)强调的是业主在装饰设计上的主动性与互动性，也正适合了高端艺术装饰市场的客户需求与消费偏好。而DY公司拟开发的互动设计平台，在国内装饰行业的客户开发、销售渠道等方面具有创新意义。综上所述，本计划书认为DY公司在艺术涂料装饰领域具有较强的竞争优势，并拥有较快的市场发展空间。公司的运营计划具有可操作性。项目投资回报率高，经济效益显著，各种风险可控，发展前景光明。关键词：艺术装饰艺术涂料高端艺术装饰天然树胶商业计划书AbstractOnthebackgroundofsustainableandrapiddevelopmentofChina’sarchitecturaldecorationindustry,artisticcoatingindustryisenteringhighspeedgrowthperiod.TheItalyArtecnaturalresin,DesignYours(thereafterreferredtoas“DY”)companyintendedtointroduce,hasastrongcompetitiveadvantagecomparedtoothersartisticcoatingintermsofmuchmoreexcellentqualityandbetterartisticexpression effect.TheBusinessPlanhasanalyzedtheDYCompany’smarketenvironment,competitiveandmarketingstrategies, operation planning, and financeprofitability,etc.Besides,theBusinessPlancanprovidedecision-makingreferenceforDYCompany’sinvestors,andbecometheroadmapofDYcompanyoperations management.Thisbusinessplanbyusingthetheoryofbusinessmanagementofavarietyofmethods(SLEPT,Portfiveforceanalysismodel) has examined DYCompany’sinternalandexternalenvironment.Conclusionisasthefollowing:thesocialandeconomiclawenvironmentDYcompanyisfacingisconducivetoitsgrowth, andthecompanycoreproductshavestrongcompetitiveadvantage.Thisplanhasanalyzedtheindustrycharacteristicsofmarketsegments;theDY Companyisfacing,andproposes thathigh-endresidentialandhigh-endcommercialspacedecoration marketscaleinthenext10yearswill berapidgrowth.Thecustomerdemandandconsumerbehaviorcharacteristics of twotargetcustomers,throughthemarketinvestigationdataanalysisonthehigh-endresidentialdecorationownersandhigh-endcommercialspacedecoration,havebeenclearlyidentified.Ingeneral,thetwogroupsofcustomerscouldaffordcomparativehighpriceforartisticcoating,paymoreattentiontothequalityofdesign,andhavestrongwill touseadornmentofartcoating.Onthecompetitionstrategicanalysis,thepl