e电梯公司营销渠道策略分析word格式论文.docx

E Elevator Company Marketing Channel Strategy StudyAbstractexperience summarized E elevator marketing channel structure, currently use marketing channel strategy to know the advantages and disadvantages, and reveals the existing problems. And then the artile show the solution and protection systems for these problems. With this article, the writer hopes to help E elecvator to create a better marketing channel and make it more efficient. And also make benefitions to other elevator companies in this market.Key words：Elevator market, Marketing channel strategy, Channel managementWrittenby: Zhang LeiSupervised by: Zhong XudongIII目录第一章绪论 ················································································· 1 1.1 研究背景················································································ 11.2 研究意义················································································ 21.3 研究方法················································································ 21.4 研究框架················································································ 3 第二章文献综述 ·············································································· 4 2.1 营销渠道理论·········································································· 42.1.1 营销渠道的定义······························································· 42.1.2 营销渠道的重要性···························································· 52.1.3 营销渠道管理理论···························································· 62.1.4 营销渠道结构理论···························································· 62.2 国内有关营销渠道的研究 ··························································· 82.3 国内有关工业品营销渠道的研究 ·················································· 92.4 本章小结···············································································10 第三章E 电梯公司市场现状 ······························································· 11 3.1 我国电梯行业发展历史与现状 ···················································· 113.2 E 电梯公司现状分析133.2.1 E 电梯公司简要介绍 133.2.2