基于产品生命周期理论的新能源绿色汽车造型设计分析-modeling design analysis of new energy green vehicles based on product life cycle theory.docxVIP

基于产品生命周期理论的新能源绿色汽车造型设计研究摘要生命周期是指一种产品从设计理念的提出，开采原料，经过加工、制 造、包装、运输、销售、直至进入使用阶段，最终再进入循环系统重复使用 或作为废弃物处理的过程。然而，产品生命周期不同于生命周期的是，产品 生命周期指代某一产品在市场上的营销生命。汽车产业作为如今发展最迅速但同时也是耗能巨大的产业之一，相对于 国外对于新能源绿色概念汽车的研究，国内在新能源绿色汽车的设计研究上 还远远不足。产品生命周期理论在汽车产业中的应用作为一个新兴理论，对 于研究和制造新能源绿色概念汽车具有重大的意义，产品生命周期不仅存在 于所有产品之中，同时也是衡量一个产品是否具有“绿色性”、“可持续 性”的重要指标。本文通过大量对产品生命周期理论的研究，重新设计和规划了产品的生 命周期曲线并从中找寻延长产品生命周期的方法：利用模块化设计、改良设 计和“从摇篮到摇篮”设计方法应用于新能源绿色概念汽车产品的设计中， 设计了一套比较完整的陆路交通系统。这种陆路交通系统除了可以满足消费 者基本的出行需求外，利用模块化的设计使产品更加具有个性化，既然方便 维修也易于更换部件，使得所设计的新能源绿色概念汽车的产品生命周期得 以延长。在造型设计上，本文不仅系统的概述了新能源绿色概念汽车的分类 以及各类型新能源绿色概念汽车的造型特点、动力来源、材料、性能等多方 面因素，这为自主性设计新能源绿色汽车的造型设计提供了可靠的依据。关键词：产品生命周期；新能源；可持续性；汽车设计A Styling Design Of The New Energy Green Concept Automotive Based On The Theory Of Product Life CycleAbstractThe life cycle is a kind of process which includes raw materials extraction, manufacturing, packaging, transportation, marketing, purchase, costumer use, refurbishment, repair, recycling, and disposal as waste. The product life cycle (PLC) not only includes the marketing activity of product in the market.As one of the biggest energy consuming industry, the automotive industry develops quite rapidly in china. However, the domestic research of new energy green concept automotive design is much more insufficient than that of foreign. The theory of PLC, which is a new theory in the field of automotive industry, has great value to research and manufacture the new energy green concept automotive. The PLC is also an important index to evaluate whether the product is green and sustainability.In this work, one redesigns and programs the curve of PLC through amount of researches on PLC. Moreover, the method of extending PLC is found. The modular design, the improvement and the “cradle to cradle” design are all applied in the design of this work. A relatively complete land transport system is designed. This system can not only meet the demand of consumers’ basic travel, but also make the product more individual through the modular des