基于商圈理论的城市加油站竞争选址分析-competitive location analysis of city gas station based on business circle theory.docx

capability of target business areas for locating petrol service station. Then a conclusion was drawn from the study that Garden Road business area is more suitable for locating petrol service station than Bay-side business area.Thirdly, from the microcosmic point of view, by considering the fuel charge, non-oil demands, urban planning safety and environmental protection factors within the business area overall, based on the attraction function of petrol service stations, market share balance range function, demands assessment function on the demand point and petrol service station market share evaluation function, this dissertation built an optimal compatative location HNSYJX model to determine the petrol service station location inside the target business area, which formed a systematic location approach based on business area theory. Furthermore, by choosing Garden Road business area as the research target, this dissatation applied competitive location model and selected out the optimal location for petrol service station within the business area.Fourthly, by introducing business area land value, overall regional network efficiency index and uncertainty analysis approach, this dissertation improved the traditional approach to assess petrol service station investments, and constructed a petrol service station investment benefit assessment model. By selecting Jansen ST. petrol service station inside Garden Road business area as a research target, this dissertation executed a benefit-off assessment to investment program to test the practicability and effectiveness of the location approach. The result form the test proved the rationality and scientificalness of the competitive location model based on business area theory.Finally, this dissertation summarized the innovation and deficiency of the competitive location approach based on business areas theory, and put forward the extensible direction of research.On the whole, this dissertation conducted a study in the fowl