Consumer Choice and Behavioral Economics 管理经济学 培训讲解.pptVIP

Consumer Choice andBehavioral Economics; After studying this chapter, you should be able to: Define utility and explain how consumers choose goods and services to maximize their utility. Use the concept of utility to explain how the law of demand results from consumers adjusting their consumption choices to changes in prices. Explain how social influences can affect consumption choices. Describe how people can improve their decision making by taking into account nonmonetary opportunity costs, ignoring sunk costs, and being more realistic about their future behavior.;Utility and Consumer Decision Making;Utility and Consumer Decision Making;Utility and Consumer Decision Making; ; ;Utility and Consumer Decision Making;Utility and Consumer Decision Making;Utility and Consumer Decision Making;Where Demand Curves Come From;Social Influences on Decision Making;Why Do Firms Pay Tiger Woods to Endorse Their Products?;Social Influences on Decision Making;Professor Krueger Goes to the Super Bowl;Behavioral Economics:Do People Make Their Choices Rationally?;Behavioral Economics:Do People Make Their Choices Rationally?;Behavioral Economics:Do People Make Their Choices Rationally?;Why Don’t Students Study More?;;Behavioral economics Budget constraint Endowment effect Income effect Law of diminishing marginal utility;Appendix 9A: Using Indifference Curves and Budget Lines to Understand Consumer Behavior;Appendix 9A: Using Indifference Curves and Budget Lines to Understand Consumer Behavior;Appendix 9A: Using Indifference Curves and Budget Lines to Understand Consumer Behavior;Appendix 9A: Using Indifference Curves and Budget Lines to Understand Consumer Behavior;Appendix 9A: Using Indifference Curves and Budget Lines to Understand Consumer Behavior;Appendix 9A: Using Indifference Curves and Budget Lines to Understand Consumer Behavior;Appendix 9A: Using Indifference Curves and Budget Lines to Understand Consumer Behavior;Dell Determines the Optimal Mix of Products