基于数据仓库的电信针对性营销支撑分析-analysis of telecom targeted marketing support based on data warehouse.docxVIP

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基于数据仓库的电信针对性营销支撑分析-analysis of telecom targeted marketing support based on data warehouse.docx

基于数据仓库的电信针对性营销支撑分析-analysis of telecom targeted marketing support based on data warehouse

AbstractTelecomrestructuringin2008brokethemonopoly.Thetelecomoperatorsshiftmarketingmodelfromextensivemarketingtotargetedmarketing.Targetedmarketingneedstousecomprehensiveanalysisbasedondatawarehousetogetcustomerbehaviorcharacteristicsandcarryouttargetedmarketingactivitiesforenhancingcustomervalue.ThisthesisdescribesimportantsupportroleofHubeiTelecomdatawarehousefortargetedmarketing,thebuildingofHubeiTelecomtargetedmarketingsupport,aswellasimplementationofspecificapplications.FirstlythethesiselaboratesthebuildingprocessofHubeiTelecomdatawarehouseandthedefinitionandobjectivesoftargetedmarketing

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基于数据仓库的电信针对性营销支撑分析-analysis of telecom targeted marketing support based on data warehouse.docxVIP