第一单元广告概述.pptVIP

第一单元-Unit 1 本单元学习目的 掌握广告的概念 掌握广告的基本分类 第二部分 课文Part Two Text 1、广告的定义-the definition of advertising Advertising is any of the various method used by a company to increase the sales of its product or service or to promote a brand name. Advertising is also used by organizations or individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity. 商业广告：脑白金 公益广告（非商业）：给妈妈洗脚 One definition of advertising is: Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or