chapter three Making Exhibition Stands Attractive 《会展英语》教材.pptVIP

Chapter Three Making Exhibition Stands Attractive ;Learning Points;Directions: Look at the photograph below and read the four statements related to the photograph, then choose the statement that best describes the photograph, and then answer the question followed. The exhibition stand in the picture is______. A. common B. ugly C. attractive D. simple How can you make your exhibition stand attractive in the trade fair? Possible answer: We can make the stand novel in shape, color, decoration, layout, etc. to attractive more exhibitors.;;;Reading Points:;NOTES;I. Match the words on the left with their meanings on the right. ;II. Decide whether the following statements are true or false based on the text.;;Dialogue A. Setting up a Booth;;Mr. Smith: It’s our first time attending a trade show of this kind. What we care about most is the design and building of the stand. Would you mind telling me something about it? Miss Li: Certainly, I’ll be happy to tell you everything I know. Mr. Smith: What theme should we adopt for our stand? Miss Li: This will be based on the market positioning of your company. How does your company orient itself﹖ Mr. Smith: Our target customers are young and fashionable men and women. So modernness and elegance should be the features of our company’s image. ;Miss Li: OK, I see. Then it is important to achieve a modern style. So we need to get furniture such as desks, chairs and shelves which look unique and kind of cool. Mr. Smith: That’s right. They will help attract our target customers. Miss Li: Then every one or two hours, you could conduct a presentation session of your products and give away samples. Mr. Smith: This is a terrific idea and will definitely help gather people at the stand. Miss Li: Besides, you could provide free skin tests for people who are interested and it could attract more beauty-conscious people to your place. Mr. Smith: Oh, this is ingenious！ Miss Li: Be sure to keep a record of those who buy your produc