电子商务英语创新型教程Chapter 1Introduction to Electronic commerce教程文件.pptxVIP

Learning TargetAfter learning this chapter, you will be able to:? Master typical expressions of expressing ideas.? Identify the key components of successful E-commerce business models.? Describe the major types of E-commerce.Think: After clicking the websites, could you try to give a picture of(描述) what the e-commerce is?Electronic commerce(e-commerce, EC) describes the buying, selling, transferring or exchanging of products, services or information via computer network, including the internet.New words and Expressionsstart-up [stɑ:t ?p] n. 创业者；新成立的企业manufacturer [m?njuf?kt??r?(r)] n. 制造商；厂商distributor [d?str?bj?t?(r)] n. 批发商；分销商inventory [?nv?ntri] n. 库存清单；财产目录；存货总值warehouse [we?ha?s] n. 仓库；货栈logistics [l?d??st?ks] n. 物流；后勤New words and Expressionssoftware code 软件代码go into business创业；经商compact disc burner 光盘刻录机brick-and-mortar [brik?ndm?:t?] 实体店thrive on 以……兴旺；蓬勃发展venture capital firm 风险投资公司New words and Expressionsput up 把……陈列出来（出售或参加竞赛）；把……拿出来（供考虑、决策或拍卖等）minority stake 少数股权（子公司权益中不属于母公司的份额）capital injection [k?pitl ind?ek??n] 资本注入；注资from scratch 白手起家，从零做起fulfillment centers 物流中心pickup centers 自提中心New words and Expressionsbusiness model 商业模式online supply chain 网络供应链trading volume 交易量cash flow 现金流m-commerce (mobile commerce) 移动电子商务，就是利用手机、PAD（掌上电脑）等无线终端进行的B2B、B2C、C2C或O2O的电子商务finished product 产品；最终产品New words and Expressionsbrick-and-click 结合在线电子商务和传统零售渠道的公司transaction broker 网络交易经纪人value chain management 价值链管理（企业的价值创造是通过一系列活动构成的，每个企业都是在设计、生产、销售、发送和辅助其产品的过程中进行种种活动的集合体）Peer-to-Peer [p??(r)] network 对等网络，peer在英语里有（地位、能力等）同等者、同事和伙伴的意思wireless digital device 数字无线传输设备brick-and-click 结合在线电子商务和传统零售渠道的公司Group Discussion: How many categories of E-commerce can you write down? Could you work out an example for each of them?Note: After the discussion, you may find some clues in Text B (Major Types of E-commerce) in Part 2.The whole world suppliersBusiness to Business ExtranetSupply Chain IntegrationSupply Chain IntegrationShopping, Distributionand and Logistics Logistics Enter