建行湖南分行运用平衡计分卡落实战略愿景分析-analysis of implementing strategic vision by using balanced scorecard in ccb hunan branch.docxVIP
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建行湖南分行运用平衡计分卡落实战略愿景分析-analysis of implementing strategic vision by using balanced scorecard in ccb hunan branch
themaincontradictpoints,setthetargetas“leaderofhunanbankingindustry”and“leadingeightmembersofccb”,whichbothrealisticandchallenging,canbereachedthrougheffort.thekeyinactionplanisdesigning,assessing,selectingactionplanaccordingtostrategyperspective,materializeactionplanintodepartmentsandsub-branch’sworkings,thenextendittostaff.ccbhnbranchcangetsupervisionresultsthroughstrategicsupervision,whichofferstrategicfeedback,thenmakestrategicretification.strategyimplementionisacontinuousprocesstocreaevalue,theresultofstrategyimplementionisdecidedbywhetherccbhnbranchcanmanupilateitsdepartments’passionandpostiveness.althoughatpresentthehomelandcommercialbanksonlyintroducebalancedscorecardascomplementrytotraditionalassessingmethod,,thebalancedscorecarddevelopingtrendinstrategyimplementionisveryevidentnow.theresearchsubjectofthisarticleisregionalbranchesofstatecontrolbanks,whichcanoffersomereferencetohomelandcommercialbanks.Keywords:bankindustries;balancedscorecard;strategymanagement插图索引图2.1平衡计分卡的四个维度..................................................................................8图2.2战略图示例.....................................................................................................9图2.3平衡计分卡的实施流程................................................................................10图2.4现代平衡计分卡的内涵已远远超脱传统平衡计分卡的概念.....................11图3.1简化因果关系链............................................................................................14图5.1四个维度的体系............................................................................................33图5.2湖南分行平衡计分卡....................................................................................35附表索引表3.1化学银行的策略目标....................................................................................13表3.2化学银行平衡计分卡策略目标的计量指标.................................................13表5.1湖南分行平衡计分卡衡量指标的目标值.....................................................36表5.2平衡计分卡向部门、分支机构和个人延伸.................................................38表6.1分支机构平衡计分卡运用情况......
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