unit 5 Advertisements 商务英语翻译 知识介绍.ppt

The new digital era. 　　数码新时代。（索尼影碟机） 4. 形容词、副词使用频率高 new, crisp, good/better/best, fine, free, big, fresh, great, delicious, real, full, sure, easy, bright, clean, extra, safe, special, rich SECTION 3 Linguistic features 4. 形容词、副词使用频率高 例如： Tangy. Zesty. Spicy. Crispy Baked. / It’s also delicious. Sensuously smooth. Mysteriously mellow. Gloriously golden. Who can resist the magic of Camus XO Congnac? SECTION 3 Linguistic features 5. 动词使用频率高 bright, choose, come, cook, feel, get, give, go, have, help, keep, know, last, like, love, make, meet, need, save, see, serve, start, take, taste, use. SECTION 3 Linguistic features 6. You-form人称代词的使用 例如： Multimedia You Can Use. If you like a lot of chocolate on your biscuit join our Club. For all you do, this Bud’s for you. 如果您不满意，请告诉我们，如果您满意， 请告诉您朋友。 “七百”知君心，虹彩迎嘉宾！ SECTION 3 Linguistic features 2、句型特色 SECTION 3 Linguistic features （1）多短句、简单句、省略句 John’s losing his hair. His mission: get it back. ASAP! But how? Weaving? Not him. Transplant? Never. … 2、句型特色 SECTION 3 Linguistic features （1）多短句、简单句、省略句 海龙洗衣机：贤妻良母 好空调，格力造！ 2、句型特色 SECTION 3 Linguistic features （2）多祈使句、反问句 DOES YOUR KID HAVE HUNDRED DOLLAR FEET AND A TEN DOLLAR HEAD? “Does she? Or doesn’t she?” 2). 多祈使句、反问句 Share the fantasy! Use double-sure Body Mist, the perfumed deodorant. You know that emerald bracelet you were going to pass down to your daughter? Use it for her college education. (And buy her the navel ring she really wants.) 广告的句法特点 3). 多现在时、主动语态 The best relationships are complementary. We work together to bring you more than a piecemeal approach to network challenges. At Sprint North Supply, we have the resources to manage your supply-chain needs---from inventory management to turnkey network construction. 广告的句法特点 4). 多肯定句，少否定句 No smoking, please! Extra Taste! Not Extra Calories. 广告的修辞特点 1. 比喻 THAI-Smooth As Silk. 绿色盾牌，全家安心。 Sometimes beauty is more than skin deep. 外表美，内在更优。 广告的修辞特点 2. 拟人(personification) Let your fingers do the walking. 我饿了，喂喂我吧！ Fl