unit 5 Culture and Verbal Communication 跨文化的交际 大学.ppt

Unit 5 Culture and Verbal Communication What is verbal communication? Verbal: connected with words and their use Verbal communication: communication done both orally and in written language More troublesome in verbal communication across cultures because people’s experiences, beliefs, values, customs, traditions and the like are different. Verbal Communication ----Sometimes we think about this but talk about that. Two Japanese who knew some Chinese were one day at a Beijing subway station. They saw a warning sign which read: Xiaoxin di hua! (小心地滑）They were very much surprised to see that nobody around them was skating, though the floor was really very smooth. In a laundry, when a man saw the sign “when light flashes, remove clothes”, he took off all his clothes. 西方人会把牛和长颈鹿放在一起，因为都属于动物，把面包树和草放在一起，因为都属植物。 东方人会想到牛吃草，长颈鹿吃面包树上的叶子。 Compare the following two spoken discourse and decide which one might be given by a Chinese and which by an American? Because most of our production is done in China now, and it’s not really certain how Hong Kong will be like after 1997, and since I think a certain amount of caution in committing to TV advertisement is necessary because of the expense. So, I suggest that we delay making our decision until after Legco makes its decision. Inductive pattern (topic delayed) Which is given by a Chinese? Which by an American? B. I suggest that we delay making our decision until after Legco makes its decision. That’s because I think a certain amount of caution in committing to TV advertisement is necessary because of the expense. In addition to that, most of our production is done in China now, and it’s not really certain how Hong Kong will be like after 1997. deductive pattern (topic first) Different Communication Styles 东方：归纳法（个别→一般） VS 西方：演绎（一般→个别） induction (specific → general) deduction (general → specific) --Pay Attention to Your Words What process should we follow when we visit others? Case 1 Shoes for Street