《体育媒体关系相关管理》9 crisis management.pptVIP

Crisis Management Media Relations in Sports Crisis Management Outline： The nature of crisis management Dealing with the situation Three general rules Create a climate of cooperation Creating a Crisis management plan Media relations checklist Crisis Management The nature of crisis management Challenging, stressful and joyless Job shifts from publicizing positive news to fighting with negative information Working relationship with the media temporarily changes A small mistake may lead to fatal results Managing crisis effectively may enhance the image more than publicity brochures and media days Crisis Management Dealing with the situation： Well planned before the problem arose Handle it quickly and efficiently Keep cool in the middle of fire Three guiding principles: Deal honestly with the media Be available Treat all members fairly and cordially Crisis Management Three general rules： The first 24 hours are crucial for win or lose; Developing specific procedures for communication, otherwise you will lose The more complex the crisis procedures, the less likely they are to succeed