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经济转型条件下中国企业国际化路径实证研究——以家电行业为例-empirical study on internationalization path of chinese enterprises under the condition of economic transformation - taking home appliance industry as an example.docx

经济转型条件下中国企业国际化路径实证研究——以家电行业为例-empirical study on internationalization path of chinese enterprises under the condition of economic transformation - taking home appliance industry as an example.docx

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经济转型条件下中国企业国际化路径实证研究——以家电行业为例-empirical study on internationalization path of chinese enterprises under the condition of economic transformation - taking home appliance industry as an example

ANEMPIRICALSTUDYONINTERNATIONALIZATIONPATHOFCHINESEENTERPRISESINTRANSITIONALECONOMYBASEDONTHECASESOFCHINESEHOUSEHOLDENTERPRISESABSTRACTEconomictransformmakesChinaruninafastdevelopingway,whichtakesmanychangeinalmostallaspects.Underthisbackground,internationalizationbecomeintonecessityinordertobegrandenterprises.FromthestatusquoofChineseenterprisesdevelopmentoverseas,somearefamousandsuccessful,othersarepunyandevengoingbankruptbecauseofbelly-upstrategy.EspeciallyinhouseholdenterpriseswhicharedevelopingfastinChinaandhaveinfluenceinworldmarket,thephenomenaaretypicalanditsworldmarketismature.Therefore,thisthesischosethoseenterprisesasresearchobjects.Butthoseenterprisestakemanykindswayofinternalization,andtheirlevelsaredifferent.Thosemakeresearchabundanceanduniversal.Basingonthisbackground,thisthesissumupandresearchliteraturesbeforesufficiently,analyseshouseholdenterprises?statusquoandcharacteristicsinChina,summarizeinternationalpathsgroundingoncasesandempiricalresearch.Thishasimportantsignificanceforotherenterprisesinternationalization.Concretely,thisthesisuseCobwebModeltoanalyzeactualityinChina.WefoundtobelistedislessusedinChineseenterprises,therefore,thispaperresearchthispartparticularlythroughdatadescriptionandempiricalresearch,analyzeitspaths.Then,weusesynergeticmodeofinternationalstratagemandpatterntoanalyzeourenterprises?internationalpaths.Atthelastpartofthisthesis,weuseGreyTargetTheorytoresearchenterprises?internationalcompetition,anddiscussitsinfluenceoninternationalization.Onlytoanalyzethosepathdeeply,sumuptheirrulesandadoptitinpractice,ourenterprisescouldstandonadvantagedplaceundereconomictransforminChina.Wefoundthat,intheprocessofenterprisesinternationalization,theyshouldrecognizetheinnervalueofhumancapitalanddigitadequately,whichcanbethekeysourceofcompetition.ThehouseholdenterprisesinChinaarestillduringthephaseofshaping.Theyhavemanyproblemsinfinance,HR,managementandsoon.Thisrestrictstheirinternationalization.Therefore,enterprisesshouldwatchoutforthemovementofe

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