客户关系管理在我国银行业的实施-the implementation of customer relationship management in chinas banking industry.docxVIP

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客户关系管理在我国银行业的实施-the implementation of customer relationship management in chinas banking industry.docx

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客户关系管理在我国银行业的实施-the implementation of customer relationship management in chinas banking industry

beinginthefeudalsociety,anditundergoplannedeconomyandmarketeconomyandhaddevelopedintothemodernizedbanknow.moreoverthebankinginourcountrywillgointoelectricnetworkeconomyagewiththefinanceglobalization,andleadstothechallengeandthefavourablecircumstancesthattheelectricnetworkbroughtouttoourbanking.Themainchallengeisfinger,thedemandofcustomerbecomemorevariedandpersonalization,someITbusinessesgointothebankandcansupplytheanalogousservicethatthebankmaysupplyandsoon.Thefavourablecircumstanceis,thebankalsocanoverstepformertraditionalprofessionalworkandsupplythealldirectionbankingservice,atthesametimethecosthasdegradutionthatthenetworkbringsto.ItexpoundstheimportanceofimplyingCRMinourcountrybankingonthisbase,andgetstheconclusionfromthiselaboration,OurcountrybankingshouldadministerCRMverymuch.Inthethirdsection,itfirstintroducedthehighopinionthatthewesternbankingadjusttocustomerresources,andeasilyrelatingthedevelopmentprocessofideathatthewesternbankingputthecoreofcustomer,thenitintroducedtwoexampleswithtwolengthsinwhichanalysisthesituationofwesternbanksadoptingCRM.OnewasintroducingtheCRMsystemoftheGermanmoralsbankthroughthehardwaresystemangle,anotherwasanalysestheCanadaMontrealCitybankutilizingCRMsystemtosuccessfullymarkerthecreditcardthroughthemarketingangle.Thistwoinstancewasthesameorderwiththeexpoundingofthe4thscetion,takeingthewesternbankinginstancejustbacusethatIwishourcountrybankingcanbeabletolearnfromit,andgotsomethingfromotherpeople,andpatchedselfness.Thefourthcategorieswhichspacedthelargestbranchseizieswasalsothemostimportanceinthisarticle.Firstofallitanalysingourcountrybankingdevelopingsitutioninfirstlength,itpointoutthatthebankingwasthefirstprofessiontoemploythecomputersystemforalongtime,andourcountrybankinghadpossessurelytheimplementationofimplyingCRM.Forinstance,themessageizationandnetworkizationofbankprofessionalworkhasputupessentially,ithadhascapabilitytoconstructthedatawarehousetoconformitycustomersmessageandmanykindsofserviceirrigationstointerchangewithcustomers