客家文化在企业文化建设中的应用分析-application analysis of hakka culture in enterprise culture construction.docxVIP

目录摘要.......................................................................IAbstract...................................................................II目录.....................................................................III第一章引言.................................................................11.1选题由来与选题背景...................................................11.1.1选题由来.......................................................11.1.2选题背景.......................................................11.2研究的目的与意义.....................................................21.2.1研究目的.......................................................21.2.2研究意义.......................................................21.3国内外研究现状.......................................................21.3.1国内研究概述...................................................21.3.2国外研究概述...................................................41.3.3研究现状分析...................................................51.4研究的重点、难点与创新点.............................................51.4.1研究的重点.....................................................51.4.2研究的难点.....................................................51.4.3研究的创新点...................................................51.5研究的思路与方法.....................................................61.5.1研究思路.......................................................61.5.2研究方法.......................................................6第二章企业文化与客家文化概述...............................................72.1企业文化概述.........................................................72.1.1企业文化兴起的背景.............................................72.1.2企业文化的内涵与结构...........................................72.1.3企业文化的特点与功能...........................................82.1.4企业文化的影响因素.............................................92.2客家文化概述........................................................102.2.1客家族群的形成................................................102.2.2客家文化的层次结构............................................112.2.3客家文化的历史底蕴.........................................