marketing mix iphone4s(iphone营销组合PPT-英文).pptVIP

Marketing Mix of Apple Iphone 4S Group Members：Timmy （Wang Jiacheng) Tutor’s Name : Jonathan Garr Innovation distinguishes between a leader and a follower. ——Steven P. Jobs Contents 2.Background——Apple Inc 3.Methodology 4.Results and Analysis of Marketing Mix （4P） 4.1 Products 4.2 Price 4.3 Place 4.4 Promotion 5.Conclusion and Recommendation 1. Abstract / Introduction iPhone 4S Abstract / Introduction This report we will : Introduce by Apple Company and mobile phone industry market conditions, and analysis of the new apple product iPhone (4S) target market selection and product positioning, and points out that the apple company and the iPhone main competitive advantage. This report is focus on the mobile phone iphone marketing projects analysis, then we summarizes the successful experience. Steve Jobs has something to teach you about your career, your business, and your brand. He thinks differently about every aspect of business – from product design to marketing to communications. Here are the 7 principles responsible for Jobs’ breakthrough success. Apple Computer, Inc. it was established in April 1, 1976 by ​​Steve Paul Jobs, Stephen Gary Apple Computer, Inc Start into iphone 4S….. Our group have three members, Timmy, Damon and Jason . Before this, we established a theme about the “iPhone (4S)” marketing project. Firstly, our three members searched a lot of information about “iPhone (4S)” in the internet. We did online research and discussed about “iPhone (4S)”. Next, we made a questionnaire. We want to by means of this questionnaire to collect some information. Then, we asked around 30 people, they were of the great help to us. Results and Analysis of Marketing Mix 4 P The twentieth century, the famous marketing guru, Jerome McCarthy, professor of the University of Michigan. In his first edition of Basic Marketing, put forward the first of the classical model of the famous 4P