Nike耐克STP战略分析__英文版[整理版].pptVIP

-;-;-;-- What is Nike;Definition: The U.S-based manufacturer of athletic shoes, apparel and sports equipment. Stock symbol: NIKE Annual revenue (2008): more than $18billion Founders: Bill Bowerman, Philip Knight Year established: 1964 (predecessor as Blue Ribbon Sports) Industry: Sportswear/equipment CEO: Mark Parker Staff: 30,200 Products: shoes, apparel and sports equipment, accessories Slogan: Just Do It! ; Global Market Shares;Nike Dominance;Strengths Contracts with about 700 shops worldwide, runs offices in 45 countries; manages factories in low cost countries (China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia); Belongs to Fortune 500 companies which 2008 total revenue exceeded 19 billion USD; Employs more than 30.000 people worldwide; Strong marketing strategy (cooperate with NBA, sponsor sport star); Strong brand recognition (No.25 in the ranking of Interbrand ); marketing strategy ; strategy;Advertising strategy; Especially ;;; ;;;;;; ;窥誊霜加七哑夜惶刷造召嚎帖洪置云鸳萍扯纽擅叙脊哲塔洁终诫似珍言浅Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版;;;India has many cheap labors , then can through this reducing cost . Nike is a fashion brand , its fashionable elements should continue to be active . (e.x:Consumers that wear Nike product do not always buy it to participate in sport);Emerging market(China and India);China has a large population ,they can pay more attention to Chinese consumers . As well as China’s economy grows rapidly . China will be a potential market .;Porter’s five forces analysis: Chinese Market ;膏敬戳嵌非你蚕妨砌经侄牢缴砖恤毙剑靴宁葛怪凰吊锥绽邑饼包呼俞疚澜Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版;THANK YOU;Today we will introduce Nike to all of you . As a famous brand , certainly it should be paid attention to . First let’s look at its overview . The pie chart is about its market shares , we can see it has absolute advantage . Here are some of the st