Chapter 6 跨国公司的跨文化管理——企业组织结构和企业文化.pptVIP

Chapter 6 跨国公司的跨文化管理——企业组织结构和企业文化 Intercultural Management for Transnational Corporations ——Business Structures and Corporate Culture Different cultures prefer different business forms.不同的文化偏好不同的企业形态。 An organizational culture is a shared system of symbols and meanings, performed in speech, that constitutes and reveals a sense of work life; it is a particular way of speaking and meaning, a way of sense-making, that recurs in the oral activities surrounding common tasks. Corporate culture Individual Industry culture General business culture General culture The cultural environments of businesspeople 国际化的阶段 Stages in Internationalization 外贸公司 Trading Company 多国公司 MNC 跨国公司 MNC 跨国公司TNC：跨文化管理 Cross-cultural management 企业国际化经营 Internationalization 企业全球化经营 Globalization 经济联系阶段 Economic integration 组织联系阶段 Organizational integration 社会联系阶段 Social integration 文化联系阶段 Cultural integration International business 进出口公司 Import-export firms 全球公司 Global firms 跨国公司 Multinational firms Distinguish between a multinational firm and a global firm A multinational firm thinks of itself as a firm that has a nationality. Most international firms are multinational firms. A global firm looks at its business as one unit than spans the globe. 1、The Import-Export Stage 进出口阶段 （1）Reasons for Exporting 出口的原因 because the domestic market is saturated because the firm sees growth potential in other markets and opportunities to expand production capacities （2）National Subsidiary Structure 出口部门的组织结构 President 总裁 Human Resources 人力资源 Planning 计划 Finance 财务 Legal Staff 法律 R D 研究开发 Engineering 设计 Production 生产 Marketing 营销 Exporting 出口 Sales 销售 （1）The National Subsidiary国家级子公司 国家级子公司的组织结构National Subsidiary Structure 2、The Multinational Corporation 跨国公司 President 总裁 Human Resources 人力资源 Planning 计划 Finance 财务 Legal Staff 法律 R D 研究开发 Engineering 设计 Production 生产 Marketing 营销 Mexico 墨西哥 United States 美国 Germany 德国 Japan 日本 The advantage of the subsidiary system is that the managers of the subsidiaries hav