为小型企业做社会媒体营销Social Media Marketing for Small Business【精美外国PPT典范】.pptx

SOCMED MARKETING FOR SME**Small-Medium EnterpriseYUSWOHADYBlog: Twitter: @yuswohady1INTRODUCTIONTHE FIRST SOCMED MARKETING BOOKIN INDONESIAOfflineCustomer COMMUNITYE = wMC2OnlineMarketing ENERGY(Horizontal Power)Word of MOUTH (MOUSE)“HORIZONTAL MEANS SOCIAL”MARKETING 1.0MARKETING 2.0HORIZONTALVERTICALMany to Many1 to ManyMarketer asBROADCASTERMarketer asCONNECTORFive Reasons Why Business is Social????????!???Consumer Generated ContentCollaborationCommunityCollective IntelligenceConversationDEMOCRATIZATION OF RESOURCESSIZE ISN’T MATTER ANYMOREREMEMBER...SOCIAL MEDIA AGE ISSMALL BUSINESS AGE2THE MODELSOCMED MARKETING FOR SMETHE SIMPLE MODELCOCREATIONTARGETCOMMON INTERESTCOMMON PURPOSE IDENTITYCONSUMERCONVERSATIONACTIVATIONSTEP #1DEFINE YOUR TARGET CONSUMERSSTEP #2IDENTIFY COMMON INTERESTSSTEP #2BUILD CONVERSATION, ACTIVATION, COCREATIONEXAMPLEAn SME that operates a pre-school institution wants build a community of moms that concern with the development of their children. #1. DEFINE YOUR TARGET CONSUMERSEVANGELIST AND LOYALMOM CUSTOMERSTHE GOALCONVERSATIONTHE HOME: Inspiring MomsBlogACTIVATIONTHE EVENT:Inspiring Moms AwardCOCREATIONTHE BUZZ:Inspiring MomsCommunityTHE PROGRAMVISIONARY MOMS, ORDINARY MOMSGeographic: Urban, younger moms, 25-39Demographic: Have todler, pre-school, ABPshycographic: Modern, info freak, very concern about children developmentTHE CONSUMERS#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future #3. BUILD CONVERSATION, ACTIVATION, COCREATIONInvite customers to speak upTHE SIMPLE SOCMED PLATFORMSOCMEDCHANNEL“THE ROAD”LANDING PAGE“THE HOME”COMMUNITY BLOGSOCMEDCHANNELSOCMEDCHANNELEvery Company Is Media CompanyEC = MCTom ForemskyBecause every company must create and publish content that attract its community memberMARKETING IS NOT ONLY ABOUT SELLINGIT’S ABOUT FACILITATING3CASE STUDYCASE STUDYWINWEBWinWeb is an SME that s