赛格宝华公司橙果酒店项目可行性分析及风险控制分析-feasibility analysis and risk control analysis of the orange fruit hotel project of saigebaohua company.docxVIP

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赛格宝华公司橙果酒店项目可行性分析及风险控制分析-feasibility analysis and risk control analysis of the orange fruit hotel project of saigebaohua company.docx

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赛格宝华公司橙果酒店项目可行性分析及风险控制分析-feasibility analysis and risk control analysis of the orange fruit hotel project of saigebaohua company

AbstractInrecentyears,Chinaseconomybusinesshotelsinmajorcitieshavesprungup.Providingcleanroomsanddeliciousbreakfastnutrition,havingtransportation,downtownlocationandwell-knownchainbrands,suchaneconomybusinesshotelhasbecomeaverypopularaccommodationfacilityindomesticlargeandmediumcities.Currently,thehotelswhicharemanagedverysuccessfullyareHome,theHancourt,JinJiangInn,Motel168,Super8chain,orange,and7DaysInn.InChangsha,economicalbusinesshotelhasdevelopedsincethreeyearsbefore,andnowadays,thereareonlyHomeInn,Motel168chain,sevendaysachainandsoon.Inparticular,7DaysInninChangshahasalreadyopened14stores,andthehousingpricesarebetween118CNYand158CNY.Atthesametime,housingpriceofHomeInnschainare168CNY-189CNY,Motel168Chainpricesarebetween168-198.Theoccupancyrateofthosebusinesshotelsismorethan90%,anditindicatesagoodmarketprospects.WiththeadvanceoftheIntegrationandthefourmodernizationstwotypessocialconstruction,Changsha-Zhuzhou-Xiangtanwillhavearapideconomicdevelopmentanditsbusinesspersonswillincreaseevenmore;atthesametime,itssurroundingtourismresourcesaretointegrateandthetourismhotelmarketwillbeverybroad.Firstly,thispaperdidamacro-environmentalanalysis,respectively,fromtheangleofeconomy,nature,environment,investmentandpolicy,demonstratingthefavorablemacrosituationwhichtheprojectfaces.Secondly,thepaperinvestigatedShenzhenSEGBAUERbusinesshotelprojectstatusinChangsha,thehotelindustrybackgroundandfuturedevelopmenttrends,indicatingthatthisprojectisfeasibleandhasagoodprospectforfuturedevelopment.Then,thepapermadequalitativeandquantitativeanalysistoforecastandanalyzeaboutthehoteldemandandsupplymarket,establishedthemarketpriceofthehotel,targetcustomerbaseandtheprojectmarketingstrategy.Thispaperfocusedoninvestmentestimation,financingandusageplans,financialanalysis,etc.,demonstratingthattheinvestmenthasgoodeconomicvalue.Meanwhile,throughtheuncertaintyanalysisandriskanalysis,thepapershowedthattheinvestmentriskoftheprojectissmall.Thepapergaveadetailedandthoroughfinancialevaluationanddemonstrat