西宁市经济型酒店发展策略分析-analysis on the development strategy of economic hotels in xining city.docxVIP

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西宁市经济型酒店发展策略分析-analysis on the development strategy of economic hotels in xining city.docx

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西宁市经济型酒店发展策略分析-analysis on the development strategy of economic hotels in xining city

目录中文摘要····································································································I英文摘要···································································································II目录··································································································III第1章绪论11.1研究背景及意义··················································································11.2研究内容和研究方法·············································································2第2章经济型酒店发展理论综述····································································42.1国内外相关研究综述·············································································42.2经济型酒店发展的相关理论············································错误!未定义书签。第3章西宁市经济型酒店发展分析·································································43.1西宁市经济型酒店发展现状····································································43.2西宁经济型酒店发展的社会经济条件························································43.3西宁市经济型酒店发展SWOT分析7第4章西宁经济型酒店的市场需求和消费者分析·············································134.1经济型酒店消费者行为········································································134.2西宁经济型酒店消费者行为认知评价······················································15第5章西宁经济型酒店发展策略··································································195.1实施政府主导，市场主体战略·······························································195.2推进经济型酒店科学技术化战略····························································205.3加强经济型酒店的市场营销··································································215.4搞好经济型酒店人才引进，培养和使用···················································23结论··································································································25参考文献··································································································26后记··································································································28附录························································