中国本土广告产业发展情况（Development of local advertising industry in China）.docVIP

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中国本土广告产业发展情况（Development of local advertising industry in China）.doc

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中国本土广告产业发展情况（Development of local advertising industry in China）.doc

中国本土广告产业发展情况（Development of local advertising industry in China） Development of local advertising industry in China Two thousand and ten Honglingzi School of management, Beijing Normal University 2010/12/22 Development of local advertising industry in China (College of management Beijing Normal University Hong Ling Zi 100875) Abstract: in recent years, the development of Chinas advertising industry has been steadily advancing. However, the growth rate has slowed down. Inside the advertising industry The crisis can not be ignored: the highly fragmented and highly competitive situation of local advertising industry has not changed, in the face of strong transnational advertising groups The impact is very weak, because the internal market is highly fragmented and competitive, on the other hand, gradually develop other Marketing channels also seize part of the advertising industry market. The integration and innovation of advertising industry is a new breakthrough point. On this day The development experience of Korean advertising industry is worth learning. Keywords advertising industry; development crisis; industry integration; I. Introduction Advertising industry is engaged in the production of advertising products and the provision of advertising services enterprises, specifically, is engaged in research, A collection of enterprises engaged in advertising activities such as planning, creativity, production, media buying, distribution, etc.. Advertising industry is a very rich content The rich system, from the media to the point, the advertising industry can be divided into the newspaper advertising industry, television advertising industry, outdoor advertising industry and the network Advertising industry, etc., from the advertising product production process, the advertising industry can be divided into advertising research industry, advertising creative design industry, advertising The production and advertising media industry. Generally speaking, advertising rese