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New Venture Creation and Entrepreneurship(三).pdf

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New Venture Creation and Entrepreneurship(三)

New Venture Creation and Entrepreneurship BUS 4051 Spring 2009 Thursday 6:00-8:30 PM Library Room 1 Instructor: Jacob Park Office: Ames 106 Tel: (802) 287 - 8330 Office Hours: Monday Thursday 10:00 am-12:00 pm E-mail: parkj@ and by appointment Course Overview According to the U.S. Small Business Administration, small businesses (fewer than 500 employees) represent more than 99% of all employers and provide about 75% of all new net jobs in the American economy. This course will explore the factors behind the explosive growth and interest in new venture and business entrepreneurship in the U.S. and abroad. Through the design and development of their own business plans, students will have the opportunity to explore what it takes to be an entrepreneur and most importantly, reflect on their own interest in starting and establishing a new business venture. Course Learning Goals After taking this class, students will be able to: • Realize the important role new business ventures and entrepreneurs play in the U.S. and elsewhere • Understand the basic principles of new venture and entrepreneurship, including marketing, product development, among others • Research, develop, and present a business plan based on his/her professional and personal interests Course Grading Your final grade for this course will be based on weekly written feedbacks (30 percent) and business plan research, development presentation (40 percent) and class contribution/ participation (30 percent) Course Materials Jeffrey A. Timmons and Stephen Spinelli, New Venture Creation: Entrepreneurship for the 21st Century (8th Edition) will serve as the primary textbook for this course. Guest speakers, video case studies, and extensive supplemental course materials will also be utilized in this class. Course Policies An important component of

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