运营管理第14版蔡斯IChap003.pptxVIP

DESIGN OFPRODUCTS AND SERVICES ;Learning Objectives;The Product Design Process;Core Competency;Examples of Successes in Design;Defer judgment Build on the ideas of others Stay focused on the topic One person at a time Go for quantity Encourage wild ideas Be visual;Six Phases of the Generic Development Process (Formal Process);Phase 0: Planning;Phase 1: Concept Development;Phase 2: System-Level Design;Phase 3: Design Detail;Phase 4: Testing and Refinement;Phase 5: Production Ramp-Up;The Generic Product Development Process;Generic Product Development Process;Generic Product Development Process