基于sece评价模型武汉市可持续竞争力研究.docVIP

旅游目的地可持续竞争力提升研究——以武汉市为例 Wuhan Sustainable Competitiveness Study based on SECE evaluation model Abstract In recent years, with the research on tourism sustainable competition increasing temperature , scholars from both home and abroad studying the subject have been in the ascesdent.This thesis employs Delphi method,methods of literature, questionnaire,AHP,IPA as well as SWOT technique from marketing to analyse tourism sustainable competition in Wuhan. Employ software SPSS17.0 to conduct reliability test of questionaire and paired samples T-test of its results. On the basis of Qualitative and Quantitative investigation method, now create the SECE model and sustainable competition index evaluation system of travel destination.this thesis brought forward views and develop views on tourism sustainable competition in Wuhan ,including domestic and international parts. On the basis of theory of comparative advantage, Competitive Advantage of Nations, tourist destination life cycle .Discard the dross and select the essential, summarized to provide a theoretical support for the study.By means of CR model,regional tourism competition factor structure model, stakeholder model, constructed SECE model of tourism destination sustainable competitiveness.The model gets indictators from Society , Economy,Culture,Environment.Systematically analyze and research sustainable tourism destination competitiveness.social, economic, cultural and environmental factors form the basis for tourism destination forms sustainable competitive research, interconnected and indispensable. Meanwhile tourism development will be counterproductive in the social, economic, cultural, environmental four factors, thereby promoting the overall coordination and sustainable development.Use the expert interviews to determine the evaluation factors of sustainable tourism destination indicator system , selecting key 31 evaluation factors.On the basis of the AHP questionnaire and IPA questionnaire, through th