以用户体验为中心solomo-o2o电子商务模式分析及应用——以初见无线消费平台为例-analysis and application of so lomo - o2o e-commerce model centered on user experience - taking the first wireless consumption platform as an example.docxVIP

AbstractWiththedevelopmentofmobileterminals,theusersfromInternetgotothemobileInternet,thedevelopmentofmobileInternetonceagainbecomeascientificandtechnologicallife-changingstrength.Atmoment,JohnDoerr,thekingoftheventurecapitalproposedtheSOLOMOconceptforthemobileInternet,thismodeissocial(social),local(locallocation),mobile(cellphone)acombinationofthreeresources[1],inlinewiththisthreeresourcecompanieshavetheopportunitytobecomethenextGOOGLEorFACEBOOK,ithasalsobecomeahotresearchfieldofmobileInternet.Butithasnotfullyimplemented,outbroken,formauniquescaleinthechina,whiletheconceptisvague,thebusinessmodelhasnotyetbeenpreferablymatch.Inthispaper,inthesceneofSOLOMOrefinedelementsoftheuserexperienceandanalyzeO2O(onlinetooffline)businessmodeltomeetSOLOMOconceptofuserexperienceelements,thearticlefocusesonthecombinationofe-commerceplatformSOLOMO-O2O(afterhereinafterreferredtoSOLOMO-O2O).SOLOMO-O2Oe-commerceconceptofuserneedsanalysis,information-basedplanning,basedontheUIdesignstudyofthemobileterminal,thefinalimplementationoftheconceptofe-commerceplatformSOLOMO-O2O.Unlimitedconsumptionplatformandhasshownsignsoftheoryandpractice.Finallytheproductslaunchdownloadplatformandreceivedpreliminarybenefitfeedback.Keywords:SOLOMO(social、local、mobile)；O2O；Userexperience；Productiondesign目录摘要...............................................................................................................IAbstract............................................................................................................II1绪论1.1研究背景...............................................................................................(1)1.2研究的目的和意义..............................................................................(4)1.3研究方法及进展..................................................................................(7)1.4主要内容...............................................................................................(8)1.5结构安排..............................................................................