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Flexible marketing wins by change(弹性营销以变制胜).doc
Flexible marketing wins by change(弹性营销以变制胜)
Kezhouqiujian story known to every family, maybe it sounds ridiculous, but similar stubborn behavior is not rare in todays marketing practice. The author puts forward the concept of flexible marketing, that is, trying to avoid the modern marketing officers and men to repeat the same mistakes.
First, what is flexible marketing?
Before defining this concept, first refer to the introspection of two famous private entrepreneurs:
Jiang Wei: Shenyang dragon born treasure liquid to enter the market after the success of the model (one is advertising bombardm
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