Niche strategy strategy choice for Chinese enterprises Globalization（利基战略中国企业全球化策略选择）.docVIP

Niche strategy strategy choice for Chinese enterprises Globalization（利基战略中国企业全球化策略选择） After Chinas accession to the WTO, the opening of the market and the globalization of marketing have become the inevitable choice for Chinese enterprises. Our enterprises should not only bear the pressure of competition brought by transnational corporations in China, but also compete with foreign companies on their land. When Chinese enterprises enter the international market, they are not only competing with local companies for the market, but also seizing the share with other international companies. The globalization of industry, market and customer makes the enterprise not facing the problem of global marketing, but how to carry out global marketing. Enterprises in the face of global competition to gain comparative advantage can survive, otherwise, in the competition will be at a disadvantage, and even threaten their own survival. According to the overall strength of Chinas enterprises in the actual situation of disadvantage, from Japan and other enterprises in the successful experience accumulated their disadvantaged taken during the marketing strategy, this paper discusses the wisdom of globalization at the present stage of marketing in China adopt niche strategy and how to real Schliki strategy. First, the proposal of niche strategy Theorists have suggested that Chinas enterprises to carry out global marketing, a strong attack, the first difficult, easy, as if only in this way can show the strength of Chinese enterprises. This kind of practice, which blindly calls big, is easy to lead to the development of left leaning adventurism, which is not conducive to the long-term development of Chinas enterprises. Do market nicher (Market Nicher) does not exist on the face to the problem, as long as they can in the international market and rooting of blossom, Victor is not blamed, rational management for this, most avoid sentimental. Almost every industry and some small businesses, t