VI日产ITRODUC.pdfVIP

How to use this CD-ROM Please read through the documents of the CD-ROM in the following order… 1. Message from Matsumura EVP Introduction 2. How to Explore GSG site; how to use the GSG site itself 3. GSG site Contents Summary; It is strongly recommended to refer to 5.“GSG site Contents List” document together. 4. GSG site Contents List 5. Compliance; When you launch the site, you have to submit the final design to the Governance Board. Subject: New Digital Media Global Style Guide As the Web continues to increase its importance to our collective global business, it is our responsibility and an absolute business necessity to provide our target audience with a positive, Nissan branded digital experience on both a global and local level. In response to this need, the global eBusiness executive team collaborated with global and regional marketing, brand identity, visual identity, and IS teams to build a tool that would enable you to achieve this objective. As a result of their cross-functional effort, I am proud to announce the launch of Nissan’s Global Style Guide (GSG). The GSG is a centralized, web-based source of digital media information containing standards and guidelines for creating, utilizing, and maintaining digital media including internet, extranet, and intranet sites. By using the GSG, you will provide users with online sites that deliver a powerful user experience, strongly support and enhance Nissan’s Brand and Visual Identity with a consistent look and feel, increase your speed to market, and reduce your digital media development costs. Ultimately, your understanding, use of, and compliance with the GSG will significantly contribute to Nissan’s lasting profitable growth. Consistent with and in support of our Brand and Visual Identity initiatives, all business to consumer web sites (B2C) are required to achieve GSG-compliance in order to ensure continued funding of thes