精准广告知识普及.pptVIP

Buying Online : Online Media Networks 101 By: Joanna Pe?a-BickleyVice President, Interactive | Group Creative Director Online Media Networks Ad networks are sophisticated operations designed to allow advertisers to place their advertising materials in front of selected individuals. The hope (and often the promise) is that these individuals are good prospects for the particular product or service on offer. But ad networks differ markedly in several ways, including: How these individuals are selected or targeted The range of publishers sites on which the advertisements may appear A network can