岳阳县域卷烟市场精准营销策略分析-analysis of precise marketing strategy in yueyang county cigarette market.docxVIP

AbstractThis paper makes it as the theme to build a three match type key markets cigarettes precision marketing model, and get the data by questionnaire and conducted on. Then we master Yueyang county cigarette market’s levels of consumption, consumer preferences, consumption structure, consumption environment, consumer trends and soon. Meanwhile based on the findings, the paper analyzes the status quo，some questionsand development trend of Yueyang County cigarette market, the questions Yueyang county cigarette market exists mainly reflected in three aspects: first, consumer groups and retail terminal layout does not match; secondly, consumption habits and terminal services does not match; thirdly, the terminal service demand and marketing services provided does not match.Then this paper analyzes the the Yueyang county cigarette market precision marketing feasibility: First, mking the SWOT and AHP analysis we elaborated the Yueyang county cigarette market precision marketing basing on reality; Secondly, we take a description of the Yueyang county cigarette market achieve precision marketing approach by the existing analysis.Based on established precision marketing approach to development, this paper focuses on the design of Yueyang county cigarette market precision marketing strategy, mainly in three aspects: First, precision marketing strategies based on consumer groups and retail terminal layout’s match; secondly, precision marketing strategies based on consumer habits and Terminal Services’ match; Third, precise marketing strategy based on matching of the terminal service demand and marketing services.Finally, this paper describes the implementation of the Yueyang county cigarette market precision marketing strategy: First, to establish the accurate information support based on three matching; Secondly, to make the accurate delivery configuration of consumer market based on three matching; supply precise distribution and fine management propulsion. Then this art