国际旅游规划案例分析 05 National scales destinatn cluster planning rev.ppt

Application of Cluster Classifications CLUSTERS – Classification into six main types CLUSTERS ? ? ? ? ? Type Resources Access Infrastructure Tourism development Supporting services 1. POTENTIAL CLUSTER significant poor, difficult none none none 2. EMBRYONIC CLUSTER significant poor, limited Little or none first investment none 3. EMERGING CLUSTER significant being upgraded some one or two major ventures several,e g restaurants, ? ? ? ? ? local tour operators, ? ? ? ? ? one or two hotels 4. SINGLE MAJOR ATTRACTION Limited to one Good Good One major development Limited by nature of the ? ? ? ? ? one dominant business ? ? ? ? 5. MULTIPLE ATTRACTIONS Several Good Most services A number Many 6. MATURE CLUSTER Several Excellent, different Comprehensive - Many, for different market Many – different accommodation types ? ? transport modes: air, rail, sea, road power, water, roads, sewage segments and different nationalities catering to convention centre food beverages, internet cafes, tv, ? ? Multiple frequencies Communications, different ethnicities, languages (signage)? shopping, nightlife, theatres, etc. Cluster Planning Type 1. POTENTIAL CLUSTER Resources significant Access poor, difficult Infrastructure none Tourism Development none Supporting services none CLUSTERS – Classification Cluster Planning CLUSTERS – Classification Type 2. EMBRYONIC CLUSTER Resources significant Access poor, limited Infrastructure little Tourism Development First investments Supporting services few Cluster Planning Type 3. EMERGING CLUSTER Resources significant Access being upgraded Infrastructure some Tourism Development 1 or 2 major ventures Supporting services Several, e.g. restaurants, local tour operator(s) one or two hotels CLUSTERS – Classification CLUSTERS – Classification Cluster Planning Type 5. MULTIPLE ATTRACTIONS Resources many Access very good Infrastructure all services Tourism Development a large number Supporting services many CLUSTERS – Classificat