医院品牌竞争力分析.docVIP

医院品牌竞争力分析 　　[摘要] 当前，随着我国新医改的进一步深入，医院管理者经营策略的调整显得非常关键。医院管理层要高度重视医院的品牌效应，加强以品牌定位、广告宣传、市场竞争以及医院文化等为中心的医院品牌建设，使医院在激烈的市场竞争中永葆优势。 　　[关键词] 医院；品牌；竞争力；经营策略 　　[中图分类号] R197.32 [文献标识码] C[文章编号] 1674-4721（2011）08（a）-137-02 　　 　　Argument of hospital brand competitive strength 　　SUN Gang 　　School of Humanity Management, Southern Medical University, Guangdong Province, Guangzhou 510515, China 　　[Abstract] Nowadays, with the further deepening of new reform in medical and health cause, the adjustment of operational management tactics is key factor to hospitals′ survival and development. Hospital manage