奥运经济价值源泉探析.docVIP

奥运经济价值源泉探析 　　摘要：从注意力经济的视角，分析奥运经济的本源。认为在信息社会，注意力是一种的稀缺资源，经营注意力已成为主流商业模式；构成奥运经济主体的电视转播权销售和商业赞助，在本质上是奥运会注意力资源的交易行为；充分体现注意力资源独占性特征的“货卖一家”营销策略，实现了奥运会注意力资源经济价值的最大化。 　　关键词：奥运经济；注意力；资源；营销策略 　　? 　　中图分类号：G81121文献标识码：A文章编号：1004-4590(2007)03-0037-03? 　　 　　Abstract:The source of Olympic economy had been discussed in this article from the view of The Attention Economy In The Information Social，attention is a rare resources, managing attention has became a main trend to gain commodity benefit TV relay right and the sport sponsorship which form the Olympic economy are the selling of attention resources